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Asia domain is going to available for the public from February 2008. At the moment Companies and Govt can register domain names as www.desiredname.asia .
As per DotAsia Organization if you are one of the following you will need .Asia domain.
Regional companies in Asia
Local companies expanding to the Asia regional market
Asia headquarters or subsidiaries of global companies
NGOs and not-for-profit organisations in Asia such as APNIC, APTLD, APNG, PAN/IDRC etc.
Asia based events, such as Asian Games, Asian Cup, ITU Telecom Asia, CommunicAsia and many others
Asia version of global media or regional Asia media: Asian Wall Street Journal, Asia Computer Weekly, Channel News Asia and many other newspapers, magazines, TV channels.
And you must be a Legal entities within the Pan-Asia and Asia-Pacific region (defined by ICANN as Asia/Australia/Pacific region.
The domains will be given as first come first served but if many people or companies require the same domain it will be reviewed by a committee.
Currently.
ASIA registration is charges first with an non-refundable application fee to cover the verification expenses. of $100.00
Once the registration application is accepted customers are charged an annual registration fee of $15.00 Per Domain Year.
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